What is the future of the First?
At the SIHH 2018, AP celebrated the 25th anniversary of the Royal Oak Offshore, which set the fire burning in 1993 and it continues to polarise watch lovers.
SIHH 2018
30 posts in this categoryPre-SIHH releases and more. We visited the exhibiting brands at the SIHH 2018 show in Geneva to bring you photos and stories of the novelties.
New Cartier Santos and Tank Cintrée
With so many icons “in the house”, Cartier always has the opportunity to revamp one or two of the already famous and loved timepieces. Cartier presented new Santos and Tank models at the SIHH 2018.
Live stories worth telling
A big step for Baume & Mercier was the announcement of its new Baumatic movement developed together with ValFleurier and the Richemont Research & Innovation teams. We saw the new Clifton equipped with the Baumatic calibre and the speedy Clifton Club Indian® Burt Munro Tribute model at the SIHH.
Greubel Forsey GMT Earth and Différentiel d’Égalité
Greubel Forsey presented an airy sapphire version of the GMT and incorporated a dead-beat seconds mechanism for the first time. We enjoyed the meeting with the beautiful GMT Earth and the Différentiel d’Égalité at the SIHH 2018.
Panerai at SIHH 2018
Officine Panerai continues to broaden their customer base with the new 38mm Luminor Due and they released the unlimited Panerai Lo Scienziato, the case of which was 3D printed from titanium powder.
Vacheron Constantin FIFTYSIX®
Rumours were already circulating before the SIHH 2018 about a new “entry-level” watch line from Vacheron Constantin. Entry in Vacheron’s terms is of course somewhat different from many other players on the market. Discover the FIFTYSIX with us.
Dancing planets of Van Cleef & Arpels
The gates of Van Cleef & Arpels’ booth at SIHH always open to a magical world. This year, the path led us to the secret garden of Van Cleef & Arpels. When the night fell, we looked up to the dancing planets. Come in, they are beautiful!
1815 “Homage to Walter Lange”
One of the greats of modern fine watchmaking, Walter Lange passed away last year at the age of 92. As a tribute to his legacy, the company presented the 1815 “Homage to Walter Lange”.
#FreakMeOut
Ulysse Nardin took everything it takes to freak out the visitors of its SIHH booth. We submerged into their abyss to lay our hands on the new Freak and the Diver Deep Dive introduced at the show. Take a big breath!
“Like the sun burning brightly, we sparkle forever”
At the SIHH 2018, Piaget smuggled the Ibiza sun into the wet January Geneva. The campaign, the booth, the cheeky bartenders, and no less the timepieces themselves all reflect the energies of the Mediterranean.
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