“Better a diamond with a flaw than a pebble without.” – Confucius

Ars poetica

Jewellery and fine watchmaking is my passion. I am not an expert though, just an inquisitive person with a subjective view. I get fascinated by the details, the harmonies, the sharp balances, the good taste and manners and the timeless work of craftsmen.

I had the opportunity of working with my beloved pink diamonds and South Sea pearls in Sydney, Australia and I found myself wanting to understand even more. Completing a certified diamond grader course in Antwerp my hunger to gain deeper understanding increased. By day I do projects as a marketing manager, but I walk with the loupe in my pocket.

Magnification makes the picture clearer. When you see the scratches, failures and inclusions you appreciate more the masterpieces close to perfection.

And perfection… I believe it is the driving force that makes the impossible achievable. Just as Dalí said it once: “Have no fear of perfection – you’ll never reach it.”


The idea of starting this blog had buzzed in my mind for a long time, fuelled by the intention to connect with people with similar desires. While living in the Middle East I was asked by a magazine to guide their readers into Baselworld and share my views on the topic. Having enjoyed this brief immensely, the decision to launch loupiosity.com with fellow partners finally ripened.

Get into my world: Instagram, Pinterest, X, Loupio-cite.

Gentlewomen and Gentlemen,
I’m inviting you for a subjective chat.