PRESS RELEASE: 23 August, 2018
A. Lange & Söhne is supporting the Concours of Elegance as a cooperation partner for the first time in 2018. This exclusive beauty contest for classic cars will be held in the gardens of Hampton Court Palace near London at the end of August.
Originally the idea of Concours d’Elégance dates from 17th Century France. The aristocracy of the time showcased their very special and highly decorated horse-drawn carriages in the grandiose parks of Paris. Nowadays it is a beautiful parade of the rarest cars, “automotive sculptures” and its proud owners and collectors.
The Concours of Elegance began at Windsor Castle in the United Kingdom in 2012 and this year it will take place from Friday 31 August to Sunday 2 September at Hampton Court Palace. Discover the entrants of 2018 here.
As the main sponsoring partner, A. Lange & Söhne will be presenting a detailed, three-metre-high reproduction of the Datograph Perpetual Tourbillon model there. A. Lange & Söhne introduced the Datograph in 1999 and re-worked it a bit in 2012 (Datograph Auf/Ab). In 2016 the company presented the next evolution of the Datograph. One of the flagship models of the Manufacture has received great attention and is a highly appreciated chronograph among collectors.
In front of this monumental watch sculpture, visitors will have an opportunity to glance over the shoulder of a master watchmaker from the manufactory, allowing them to admire the skilled craft and follow the creation of a Lange calibre at close quarters.
“Consummate craftsmanship, technical innovation and timeless aesthetics are the core values that underpin both the Concours of Elegance and A. Lange & Söhne. Collectors and connoisseurs of modern precision timepieces share a passion for technology and elegance with aficionados of historic cars.” – shares Lange CEO Wilhelm Schmid.
Please find more information about the event and about this partnership here.
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A. Lange & Söhne x Concours of Elegance, BMW 321
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A. Lange & Söhne x Concours of Elegance, BMW 321
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Source: press release.
Photo credit: A. Lange & Söhne © Lange Uhren GmbH
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