MB&F and Chanel announce a partnership

Today MB&F announced a partnership with Chanel, who has taken a 25% stake in the independent high-end watchmaking brand. Founder Maximilian Büsser retains the majority of MB&F with 60%, while his partner in the company, Serge Kriknoff (Head of R&D & Production), owns 15%. Max and Serge will continue to lead MB&F together with Charris Yadigaroglou (Head of Marketing Communications) and Thibault Verdonckt (Head of Sales).

Chanel’s minority stake ensures stability and resilience with a strong strategic shareholder, sharing the same values and guaranteeing that MB&F’s long-term strategy will be maintained.

The strategic investment demonstrates Chanel’s desire to continue to evolve and invest in the future of high-end watchmaking expertise, creation and design. See a few of their investments in high-end watchmakers here.

Frédéric Grangié, President of Chanel Watches & Fine Jewellery, highlights: ‘We are delighted to sign a strategic partnership with MB&F who share the same values of independence, creativity and excellence. The announcement is part of our long-term strategy to continue to preserve, develop and invest in specialist know-how and expertise, reaGirming our position in high-end watchmaking.‘

Maximilian Büsser, Founder of MB&F comments: It was our responsibility, in today’s very favourable context and with our management team in its prime, to take this major step to ensure our long-term future – a natural evolution for a company celebrating its 20th anniversary next year. In addition to allowing us to pursue our independent path, free of any pressure on growth, the investment by Chanel will strengthen our operations by providing access when needed to their wider ecosystem and network of specialized suppliers‘.