Geneva Watch Days 2025 - Loupiosity.com

Geneva Watch Days returns from 4 September, Thursday to 7 September, Sunday, 2025, charting a bold course for its sixth edition with a record 66 participating brands.

The now signature summer rendezvous for the watch industry welcomes new brands this year – all are set to enrich this new collective journey in watchmaking. The brands in alphabetical order are: Akor, Alpina, Alto, Amida, Artisans de Genève, Ba111od, Beauregard, Beda’a, Behrens, Bianchet, Bimbu, Breitling, Bremont, Bvlgari, Claude Meylan, Corum, Czapek & Cie, David Candaux, De Bethune, Dennison, Doxa, Egeiro, Emmanuel Bouchet, Favre Leuba, Fears, Frédéric Jouvenot, Frédérique Constant, Furlan Marri, Genus, Gerald Charles, Greubel Forsey, H. Moser & Cie., Hautlence, Jacob & Co., Konstantin Chaykin, Krayon, L’Epée, L. Leroy, La Fabrique du Temps, Laurent Ferrier, Lederer, Linde Werdelin, Louis Erard, Louis Moinet, Massena Lab, Maurice Lacroix, Mauron Musy, MB&F, Micromilspec, Ming, Oris, Perrelet, Phillips in association with Bacs & Russo, Raketa, Renaud Tixier, Singer Reimagined, Speake Marin, Squale, Stollenwurm, Tag Heuer, Trilobe, Tutima, Ulysse Nardin, Unimatic, Urwerk and Zenith.

The central Pavilion returns with a larger footprint and an even more summery spirit. At the heart of its reimagined space, nearly 150 exceptional timepieces will be showcased in an open-access exhibition. In a dedicated wing of the Pavilion, the Culture Club will host ongoing programming developed in collaboration with key partners: the FHH, GPHG, Geneva Watchmaking School, Horological Society of New York, Horopedia, and The Watch Library. Designed as a finely tuned experience, the program will be more selective, more personalized, and ensure a meaningful stopover for every visitor.

Find out more about the previous Geneva Watch Days editions here.

‘Open up! Dare! Innovate! That’s what Geneva Watch Days is all about: creating a moment that’s spontaneous, relaxed, and free of pretense — one that resonates with the media, with retailers, and above all, with those who matter most to us: our clients. As the spokesperson for the founding brands of 2020 — and for all those who have since helped keep the heartbeat of the event going — I’m proud to see it reach a new milestone while staying true to its unique energy and unfiltered voice. Even in a fully digital age, nothing replaces human connection — the encounters, the conversations, the direct exchange — whether within the industry or with the public. And looking ahead, we’ll continue to throw the doors wide open to anyone who shares this spirit: those who create, who challenge, and who move things forward.’ – Jean-Christophe Babin, CEO of Bulgari Group, CEO of LVMH Watches and President of Geneva Watch Days.