Geneva Watch Days 2024 is back this summer with its fifth edition – it will be held from 29 August until 2 September in downtown Geneva. The event – together with the 53 participating brands – offer even more diverse program to the public than ever before.

‘This edition will feature an exceptionally rich program aimed at the public. Today, Geneva Watch Days is not merely a watchmaking event; it has evolved into a festival! We don’t celebrate exclusivity, but welcome all watch enthusiasts’, said Antoine Pin, Director of Bulgari Watches and President of Geneva Watch Days.

From the opening day and throughout the five-day event, the public will enjoy free guided tours departing from the central Pavilion. These tours will be led by experts certified by the Fondation de la Haute Horlogerie (FHH), ensuring excellent quality visits of the exhibition – there are more than 100 exceptional timepieces waiting to be discovered. The tours will extend into the showrooms of several brands and conclude at the FHH headquarters, Pont de la Machine, with a visit to the ‘Watches and Talents’ exhibition.

This edition dedicates a wing of the Pavilion to their cultural partners: FHH, Ecole d’Horlogerie de Genève, Horopedia, and The Watch Library. It’s called the ‘Culture Club’ Additionally, a new space will be unveiled this year, the “Glass Box”, just a few steps away from the main Pavilion. This is where symposiums and “Watch Reviews” will take place, for the delight of an audience captivated by watchmaking. Discover the program here.

Source: press release. Photo credits: Loupiosity.com. All registered trademarks are property of their respective owners.