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"Better a diamond with a flaw than a pebble without." - Confucius

Geneva Watch Days 2023 takes place with its fourth edition from August 29 to September 2. This year’s exhibition will be the biggest yet, with nearly 40 watch brands showcasing their latest releases throughout the city. 

The success and positive feedbacks of the previous Geneva Watch Days has encouraged its organisers to set up the event again and new brands to join the format: a phygital, decentralised, self-managed event with a dedicated program open to the public. 

The GWD will bring together a group of some 40 brands representing the art of horology in various hotels, manufactures and boutiques in Geneva and visitors and press from all around the world.


Geneva Watch Days is an industry salon founded in September 2020 by eight prestigious watch brands: Breitling, Bulgari, De Bethune, Girard-Perregaux, H. Moser & Cie., MB&F, Ulysse Nardin and Urwerk.

Based on the level of collaboration, there are major donators, main partners, associated brands, regular and junior members among the watch companies. 

This year’s exhibiting brands include Angelus, Armin Strom, Arnold & Son, Artime, Bausele, Bianchet, Breitling, Bulgari, Byrne, Konstantin Chaykin, Claude Meylan, Corum, Czapek, De Béthune, Doxa, Frédérique Constant Group, Girard-Perregaux, Greubel Forsey, Hautlence, HYT, Jacob and Co, Krayon, Laurent Ferrier, Louis Erard, Massena Lab, Maurice Lacroix, MB&F,  H. Moser & Cie., Oris, Perrelet, Phillips Auction, Raketa, Reservoir, Ressence, Singer, Trilobe, Ulysse Nardin and Urwerk.

Geneva Watch Days 2022
Geneva Watch Days 2022, Beau Rivage


The official inauguration, in partnership with the Canton and City of Geneva, will kick off the festivities Tuesday, August 29. Then, from Wednesday, August 30, the Pavilion will open to the public daily until Saturday, September 2, where visitors can discover the participating brands’ latest novelties. 

The program includes the second edition of Horological Symposiums at the Pavilion. Revolution and Grail Watch founder Wei Koh will talk with experts from the watch industry and share their vision on different topics. (With the exception of Day 1, which is only open to invited guests and trade participants of Geneva Watch Days, all the other symposiums are open to public.)

Guided visits of the Pavilion are proposed to the public each day from Wednesday 30 to Friday 1st at 1pm, 2.30pm and 4pm. These include visits of some brands’ showrooms as well.


For the first time, the event will welcome the two heavyweights of the watchmaking world as part of its schedule: the Grand Prix d’Horlogerie de Genève (GPHG) and the Fondation de la Haute Horlogerie (FHH).

The GPHG will announce the 90 watches selected by the Academy – made of 840 members- to compete in the 15 categories of the 2023 Grand Prix. The jury of experts and the academy will then have to select the recipient of 20 awards, including the coveted Aiguille d’Or, from among these lucky winners in November.

The Fondation de la Haute Horlogerie will organise a Saturday brunch at the Pavilion and a photo exhibition with the work of Swiss artist, Karine Bauzin, titled “What Time is it”, at the Pont de la Machine no 1. 

Geneva Watch Days 2021
Geneva Watch Days 2021 - view with the Pavilion

Source: press release. Photo credits: Loupiosity.com
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