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Fine Watchmaking

448 posts in this category

M.A.D.EDITION

In June 2021 MB&F offered a special watch to its ‘Friends’, the M.A.D.1, under a different label, M.A.D.Edition. The appearance of the watch on social media stirred the water of the mechanical watchmaking.

IWC Schaffhausen at Watches and Wonders 2021

CEO Christoph Grainger-Herr presented IWC’s 2021 novelties in a mixed virtual and live setting at the Watches & Wonders fair. The brand enriched its 85 year-old pilot watches line with new additions in size and aesthetics, and showcased an extremely shock-proof model produced by their engineering lab called IWC Experimental.


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