We visited Antiquorum to preview a few interesting timepieces before their Spring auction in Geneva.
Tagged “IWC Schaffhausen”27 posts that have this tag
IWC Schaffhausen dedicated their appearance at the 2023 Watches and Wonders to the determination of engineers and the ingenuity of designers leading the attention to the descendant of their all time icon, the Ingenieur. We discovered the new Ingenieur Automatic 40 models (and a few Pilots) in the lab-inspired booth.
IWC Schaffhausen and the Mercedes-AMG Petronas Formula One TM Team just unveiled the very first official team timepiece. We had the chance to preview the new Pilot’s Watch Chronograph 41 Edition ‘Mercedes-AMG Petronas Formula One TM Team’.
I met Franziska Gsell, CMO & Sustainability Committee Chair, Executive Board Member at the stylish and minimalist IWC Schaffhausen booth during Watches and Wonders. We discussed how the pandemic has changed the way IWC interacts with customers and what sustainability means for the brand.
New Pilot’s watches in Ceratanium took off from IWC Schaffhausen’s TOP GUN collection at Watches and Wonders 2022. The company ventured into the topic of being a pilot and the future of aviation on site and in the digital space.
Last autumn IWC Schaffhausen launched three new limited edition chronographs in its Pilot’s Watches collection. The new ceramic models are collaborative timepieces with squadrons of the U.S. Navy. We saw the Pilot’s Watch Chronograph Edition ‘Blue Angels’ in Geneva.