IWC Schaffhausen and the Mercedes-AMG Petronas Formula One TM Team just unveiled the very first official team timepiece. We had the chance to preview the new Pilot’s Watch Chronograph 41 Edition ‘Mercedes-AMG Petronas Formula One TM Team’.
I met Franziska Gsell, CMO & Sustainability Committee Chair, Executive Board Member at the stylish and minimalist IWC Schaffhausen booth during Watches and Wonders. We discussed how the pandemic has changed the way IWC interacts with customers and what sustainability means for the brand.
New Pilot’s watches in Ceratanium took off from IWC Schaffhausen’s TOP GUN collection at Watches and Wonders 2022. The company ventured into the topic of being a pilot and the future of aviation on site and in the digital space.
Last autumn IWC Schaffhausen launched three new limited edition chronographs in its Pilot’s Watches collection. The new ceramic models are collaborative timepieces with squadrons of the U.S. Navy. We saw the Pilot’s Watch Chronograph Edition ‘Blue Angels’ in Geneva.
CEO Christoph Grainger-Herr presented IWC’s 2021 novelties in a mixed virtual and live setting at the Watches & Wonders fair. The brand enriched its 85 year-old pilot watches line with new additions in size and aesthetics, and showcased an extremely shock-proof model produced by their engineering lab called IWC Experimental.
The 84 pre-selected watches of the GPHG2020 are competing for the “Aiguille d’Or” Grand Prix or for one of the prizes in the 14 categories that reward contemporary watchmaking excellence.
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