Watches and Wonders Geneva 2026

Today Watches and Wonders Geneva 2026 announced the arrival of Audemars Piguet alongside ten exciting new brands, raising the total to 66 exhibitors.

The 2026 edition of the leading watchmaking event of the year will be held between 14th – 20th April, 2026. It will feature the arrival of Audemars Piguet, the renowned manufacturer from Le Brassus, along with ten other brands: Behrens, Bianchet, B.R.M Chronographes, Charles Girardier, Corum, Credor, Favre Leuba, l’Epée 1839, March LA.B and Sinn Spezialuhren.

Audemars Piguet left the Salon International de la Haute Horlogerie (SIHH), the predecessor of Watches and Wonders as of 2020. Since then the Le Brassus Manufacture mainly organised private events and exhibited at art fairs such as Art Basel, or at the Dubai Watch Week.

The fair also will showcase redesigned spaces; H. Moser & Cie. and Frederique Constant are changing locations and expanding their booths. All independent artisan-creators will now be spread in two areas, the Carré des Horlogers (increasing from 16 to 23 exhibitors) and the Mezzanine (increasing from 9 to 15 exhibitors), offering greater visibility and consistency in layout.

While the format of four professional days followed by three days open to the public remains unchanged, the program itself is evolving so that each day becomes an experience of its own: opening of new spaces, museums, afterwork events, workshops and offerings for younger generations.