As usual the Geneva auction week starts with previews, exhibitions, cocktail parties leading up to the live and online auctions. We collected a few highlight events below.
In each May and November since the 1960s, auction houses, bidders, visitors, media and brands from the watch and jewellery world come together in Geneva for the auction week. The auction houses open their traditional spaces in the hotels, such as the Four Seasons Hotel des Bergues or the Hotel President.
In November the Grand Prix d’Horlogerie de Genève (GPHG) is also back, this time with its 26th edition. For this edition the organisation is adapting its categories, revamping the Special Jury Prize and the Iconic Watch Prize, and appointed a new President of the Jury.
The Cartier Geneva Boutique at 35 Rue du Rhône is hosting the exhibition “Watchmaker of Shapes, Master of Crafts“, which has been extended until November 14, 2026.
A few auctions & events in Geneva
Antiquorum, Important Modern & Vintage Timepieces, 7–8 November, Hôtel The Ritz Carlton – Hôtel de la Paix.
Christie’s, Rare Watches including “Watches For ELA”, 9 November, Four Seasons Hotel des Bergues. Preview: 5-8 November
“Watches For ELA” a charity sale of unique watches created by prestigious watchmaking houses, supporting researches on Leukodystrophies, a group of rare neurological diseases that affect the white matter in the brain and spinal cord.
Christie’s, Exceptional Jewels & Objects of Elegance: A Connoisseur’s Collection Part I & Magnificent Jewels, 10 November, Four Seasons Hotel des Bergues. Preview 5-10 November
Gooding Christie’s (Debut Swiss Automotive Auction), 8 November, Four Seasons Hotel des Bergues.
GPHG (Grand Prix d’Horlogerie de Genève Awards), October 30th to November 15th 2026, Musée d’Art et d’Histoire. Awards Ceremony: November 7, 2026
Phillips Geneva Jewels Auction VII, 9 November, Hotel President. Preview: 4–9 November
Phillips in Association with Bacs & Russo, The Geneva Watch Auction: XXIV, 7–8 November, Hotel President. Preview: 4–7 November.
Sotheby’s Important Watches, 8-9 November, Mandarin Oriental. Preview: 5–7 November
Sotheby’s Royal & Noble Jewels and High Jewelry, 11 November, Mandarin Oriental. Preview: 6–10 November
Photo credits: Phillipsin Association with Bacs & Russo. Loupiosity.com
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