Carl Suchy & Söhne in collaboration with the well-known designer Eric Giroud introduced the Vienna collection at the ‘Time to Watches’ event in Geneva.
With the aim to facilitate business and creative connections, and stimulate the conversation among media, influencers and watch enthusiasts, the ‘Time to Watches’ event was created in 2022. In the past three years it has gone through a significant growth. Between 1-6 April 2025, 77 brands exhibited for the 9500 visitors, which is a 35% increase compared to last year. Part of the success this year was the location. Due to its proximity to the venue of Watches and Wonders (Palexpo), Villa Sarasin had proven to be a very practical choice.
‘2025 marked a turning point. A record number of exhibitors, outstanding attendance, and a more festive atmosphere than ever. This fourth edition of Time to Watches lived up to all expectations and paves the way for exciting prospects in 2026’, concluded Christian Wipfli, Director of Time to Watches.
Carl Suchy & Söhne – Vienna
Already customary, the Vienna based Carl Suchy & Söhne was among the exhibitors. We first met the brand and its founder and art-entrepreneur Robert Punkenhofer in Hotel Sacher Vienna in 2018, where shared how he came across Carl Suchy & Söhne and how did he re-established the brand two years earlier.
Discover more about the story and inspiration behind Carl Suchy & Söhne here.
The company released a brand new collection this year in collaboration with esteemed designer Eric Giroud, who has worked with famous and the most interesting names in haute horlogerie.
The new line pays tribute to Vienna – a city defined by its unique interplay of history, art, and elegance. In love with the city I’m slightly biased, but I feel that the new timepiece embodies the city’s ability for constant renewal while preserving the traditions and aesthetics that made Vienna so famous.
Eric Giroud describes the new design as an homage to Viennese Modernism: ‘The dial features a meticulously crafted design with clear lines – it is very much Adolf Loos, very much Josef Hoffmann. I truly enjoyed immersing myself in this world. What fascinated me most was seeing how a brand with 200 years of history develops a new identity by integrating contemporary codes and modern lines.’
Three stainless steel 39mm models debuted in the collection: the Vienna Blue Danube with blue and white details, the Vienna Day (white) and the Vienna Night (black & white). The funky rotating Walzing seconds disc has been inherited from the previous models. With every degree of revolution it presents a delicate pattern, summoning the city’s unique rhythm.
The novelties are powered by the automatic calibre CSS201, which is a Dubois Dépraz DD90010 modified by Zürcher master watchmaker (and former member of ‘Academie des Horlogers Independants’), Marc Jenni.
Hidden details, such as the golden micro-rotor with double griffins engraving (a symbol of royalty), and the pattern of St. Stephen’s Cathedral’s iconic tiles on the inner side of the leather strap complete the design.
The very well designed smooth case sits beautifully on the wrist, and the clean pattern reflects a subtle, minimalist elegance.
‘Viennese Modernism taught us that true beauty lies in clarity – perfection in form and function. No superfluous ornamentation, just the essentials. The Vienna follows this exact principle: light and shadow dance across the dial, the hands glide soundlessly through time’, says the brand.
Photo credits: Loupiosity.com
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