PRESS RELEASE: 28 May, 2019
This May HAUTLENCE released its latest timepiece, in line with their rebellious spirit, the HL2.3 PUNK.
“To me, punk rock is the freedom to create, freedom to be successful, freedom to not be successful, freedom to be who you are. It’s freedom.” Patti Smith (American singer-songwriter, born in 1946)
There are a few ‘enfants terribles’ out there in the field of fine watchmaking. HAUTLENCE is certainly among them. The brand was born in 2004 as an anagram of Neuchâtel. Although the products have been quite ingenious, the history of the small brand has been hectic. In 2012 MELB Holding, owned by the Meyland family, took over HAUTLENCE and set new directions for the company.
The product line was consolidated into three main collections: the Concepts d’Exception is dedicated to crazy, revolutionary haute horlogerie ideas (such as the HL 2.6). Then they have the Atelier, also has in-house movements and innovative time-displays, complications and materials. Signature is the entry-level collection, yet imprinted with the Hautlance DNA, but they are powered by calibres from independent partners.
In watchmaking HAUTLENCE chooses innovative and often rebellious solutions and in the communication strategy the company focuses on people not taking the usual paths. The HL2.3 PUNK is in line with this spirit.
The latest timepiece of HAUTLENCE is inspired by the legendary Perfecto leather jacket and the titanium, black PVD coated case is decorated with 84 studs of 14 different sizes to symbolically represent the Punk ethos.
The HL2.3 PUNK is driven by the calibre HL2.0, which combines the jumping hour, which is half-trailing, the retrograde minute – the brand’s signature – and the power reserve indication.
The HL2.3 PUNK is a unique piece which will be available in other materials.
Photo credits: HAUTLENCE
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