For the press day of Baselworld 2016 Carl F. Bucherer dressed their booth in full gold. A team of dancers in black and gold unveiled the revamped nearly 1,000 m2 large exhibition stand and the brand’s refreshed identity.
The logo and the typo are a bit lighter, more contemporary and it has the “Lucerne 1888” headline on it, to also make a strong statement about the origin. Lucerne – the “very heart of Switzerland” – serves as a great inspiration and strong base for the brand: “time has its own movement here”, as they describe.
“Carl F. Bucherer possesses an extraordinary heritage. We continue to develop ourselves by going back to our roots and reinterpret them for the future,” explains Sascha Moeri, CEO of Carl F. Bucherer. Since the company remains in the ownership of the third generation of the family under Jörg G. Bucherer it is very important to conserve the traditions. The intention is clearly to focus on the present and the future while maintaining their great provenance.
Sascha Moeri also revealed the new in-house movement, the CFB A2000. It was designed and produced by the R&D workshops in Lucerne. This is a very important direction for the company. In 2007 they acquired Techniques Horlogères Appliquées (THA) and created Carl F. Bucherer Technologies in Sainte-Croix, as their own workshop for research, development and production of manufacture movements (for example the CFB A1000 calibre presented in 2008) and other functional modules.
Now, the CFB A2000 is the start of a new direction: it was designed to be a base movement. It can be incorporated into further future models with the option of multiple additional complications. The calibre draws its energy from a double-sided self-winding mechanism with a peripherally arranged rotor. The balance of the movement oscillates at 28,800 vibrations per hour or 4 Hz.
The Manero collection is the most classic line of Carl F. Bucherer, beside Adamavi, but with more complications. The new elegant Manero Peripheral timepiece is the first to incorporate the alteration of the new movement, the CFB A2050. It has the small seconds at 6 o’clock and the date at 3 o’clock. The 40mm case comes in various styles: rose gold or stainless steel, matte black or white dial with brown/black leather strap or steel bracelet.
Swan symbolism is associated with the virtues of purity, loyalty, love and feminity. The swans are also associated with Lucerne and its lake: these birds and the 14th century Chapel Bridge certainly belong to the most photographed landmarks of Switzerland.
Carl F. Bucherer glamorized a limited edition Pathos line with the swan symbol in gemstones: a full rose gold and a bi-metal (rose and white gold) versions. Both have mother-of-pearl dial and are decorated with 922 white diamonds and pink and purple sapphires.
The company introduced Li Bingbing, internationally renowned Chinese actress and singer as a global ambassador of the brand early March. She wore the first model of the world premiering Pathos Swan, which was pre-launched exclusively in China.
This year Carl F. Bucherer cooperates again with Rinspeed. Rinspeed is a Swiss automobile manufacturer and tuning designer, established in 1977 as a “creative Think Tank and Mobility Lab for the automotive industry”. In their latest concept car, the “Σtos“, the Patravi TravelTec has a special display case that swings from right to left in regular intervals, winding the automatic caliber back up. The new TravelTec is matte-black, thanks to the non-reflecting and resistant DLC finish. As the other TravelTec timepieces it shows three timezones simultaneously, but delivers an even edgier and sportier look. It features the company’s patented mono pusher which switches easily between Eastern and Western travel direction.
Photo credits: Loupiosity.com.
All registered trademarks are property of their respective owners.
All rights reserved.