I met Franziska Gsell, CMO & Sustainability Committee Chair, Executive Board Member at the stylish and minimalist IWC Schaffhausen booth during Watches and Wonders. We discussed how the pandemic has changed the way IWC interacts with customers and what sustainability means for the brand.
Tagged “Watches and Wonders”28 posts that have this tag
New Pilot’s watches in Ceratanium took off from IWC Schaffhausen’s TOP GUN collection at Watches and Wonders 2022. The company ventured into the topic of being a pilot and the future of aviation on site and in the digital space.
A great amount of finewatchmaking brands will present their latest novelties to press, retailers and to the public in Geneva From 30 March until 5 April with the hybrid concept – online launches will be dedicated for those who are not able to travel to Switzerland this spring.
An overview about a few upcoming finewatchmaking events – hopefully all in real life – follow us along.