Watches and Wonders Geneva 2025

The Watches and Wonders Geneva 2025 will have 60 exhibiting Maisons – with the arrival of Bvlgari and six new independent brands – and 3 days in the program open to the Public with dedicated events.

The upcoming Watches and Wonders Geneva will be held 1-7 April, 2025, with an enhanced program at the Salon and In The City, specially designed for the general public. In 2025 a record 60 watch brands confirmed to take part – maybe the biggest news is the arrival of LVMH’s Italian luxury house, Bvlgari. See all of the participating brands here.

From 5 April to 7 April watch enthusiasts and collectors will be able to enjoy the exhibition. This year, ticketing has been adapted to suit different audiences and visitors; the main new feature is that everyone can now create a personalized schedule, thanks to an exclusive offer available online only with the purchase of a ticket. Tickets will be available to purchase from 11 February at watchesandwonders.com.

New additions and regular programs offer a wide variety of learning and entertainment options. The new Longitude Zero exhibition will take visitors on a journey along the Greenwich Meridian, in search of the markers of time.

In the City will bring watchmaking to the city center, with an entirely free program of events, discoveries and experiences, and the participation of many partner boutiques. Watchmaking professions will be in the spotlight all week, from the brand booths to the Watchmaking Village on the Pont de la Machine, where apprentices and trainers will be presenting initial training courses in the industry.