Dennison Watch Company announces its first collaboration – with Collectability, the popular vintage Patek Philippe specialist platform.
Founded in 1874, Dennison is one of the historic names in Anglo-American watchmaking. For nearly a century, the company produced cases for some of the most prestigious Swiss brands. The revived Dennison launched a piece in 2016 (the DENCO53) but the release & relaunch made a turn in 2024. As the brand says – ‘the ALD Collection puts a contemporary spin on the clean simplicity of 1960s modernism.’ The line is designed by Emmanuel Gueit, a designer who has worked with Piaget, Harry Winston, Hermés, Audemars Piguet and Rolex amongst others.
The limited edition Dennison + Collectability is a collaboration between Dennison’s Director Stéphane Cheikh and Collectability’s John Reardon. John Reardon is a globally recognized Patek Philippe expert, former International Head of Watches at Christie’s, and co-founder of Collectability (together with Tania Edwards, former marketing manager of Christie’s Luxury division).
Available in both stainless steel and gold PVD, the Dennison + Collectability 37 mm watch combines timeless elegance with daily wearability. Its modern two-tone blue sunray dial draws inspiration from pieces in Collectability’s archives (like the Patek Philippe Ellipse models), evoking the design language of the 1960s and 1970s while maintaining the aesthetic of Dennison’s line by Emmanuel Gueit. The novelty is powered by the Swiss Ronda Quartz 1062.
‘This collaboration breaks the mold, offering a design and price point that make the perfect watch not a future aspiration but an immediate reality. It’s not for the next generation. It’s for NOW.’ – as John Reardon refers smartly to one of the most successful slogans in the advertising world, the tagline of the 1996 Patek Philippe’s ‘Generations’ ad campaign.
The pre-orders open online from May 6 here.
Source: press release. Photo credits: Dennison.
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