The creation of ultra-thin timepieces has been part of Piaget’s know-how for a very long time. At Watches and Wonders 2022 the Manufacture presented the new Altiplano Ultimate Concept Tribute – a unique piece, celebrating the first AUC prototype born on 7 February 2017.
I met Franziska Gsell, CMO & Sustainability Committee Chair, Executive Board Member at the stylish and minimalist IWC Schaffhausen booth during Watches and Wonders. We discussed how the pandemic has changed the way IWC interacts with customers and what sustainability means for the brand.
New Pilot’s watches in Ceratanium took off from IWC Schaffhausen’s TOP GUN collection at Watches and Wonders 2022. The company ventured into the topic of being a pilot and the future of aviation on site and in the digital space.
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