MB&F announces a new collaboration for the M.A.D.Editions brand: the M.A.D.1S Grow Your Dreams. It is a capsule of three limited editions – 400 pieces each – created with British-Nigerian artist and designer Yinka Ilori MBE, who brings his signature joy and vibrancy to his first-ever watch collaboration.
Similarly to last year, just before the Geneva Watch Days Maximilian Büsser and the MB&F team debuted the next chapter in the M.A.D.Editions – this time, an artist collaboration. The M.A.D.1S Grow Your Dreams series is composed of three limited editions: Sun, Nature, and Water.
Yinka Ilori is known for interesting and diverse projects, such as with the Bulgari Hotel London or the Lego Group, he created M&S Food Bag for Marks & Spencer and a special trophy for 1882 Ltd – a British ceramics factory in Stoke-on-Trent.
MB&F founder Maximilian Büsser discovered British-Nigerian artist and designer Yinka Ilori in 2023 and became an instant fan: ‘Yinka Ilori lives in a universe bursting with colour; his work makes you feel alive, like a rush of adrenaline pushing you to go further. This collaboration has created something that brings joy, a reminder to realise your own dreams’.
The novelties’ case and Swiss-made LaJoux-Perret movement remain as in the M.A.D.1S, but the titanium rotor has been entirely reimagined and re-engineered: slimmer, more intricate, and milled with a tree motif, then anodised in yellow, green, or blue. Super-LumiNova highlights both the contours and Ilori’s motto: Grow Your Dreams. The colourful time display features numerals by Ilori, and the use of colour extends to the bezel: a machined groove is filled with HyCeram, a high-tech ceramic, then hand-polished. Each model features mismatched rubber straps with stamped leaf patterns – and comes with a second interchangeable white strap.
As with previous M.A.D.Editions, a portion of the Grow Your Dreams pieces will go to our Tribe (MB&F owners) and Friends (suppliers) on a first come, first served basis. The rest will be offered to the public via a raffle, giving access to purchasing the M.A.D.1S Grow Your Dreams. The raffle opens Tuesday, September 2nd and closes Monday, September 8th.
From August 19th to September 20th, you can also discover the two brands’ pop up in the heart of Geneva, at the MB&F M.A.D.Gallery and check out the pieces IRL.
Source: press release. Photo credits: MB&F.
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