“Better a diamond with a flaw than a pebble without.” – Confucius

Piaget x Art Dubai 2024

Posted by 


 in , ,

The 17th edition of Art Dubai takes place at Madinat Jumeirah from 1 to 3 March 2024, with preview days on Wednesday 28 and Thursday 29 February. The Swiss Maison, Piaget returns as exclusive high jewellery and watch partner of the fair. 

The Art Dubai fair is managed by the The Art Dubai Group, a commercial public/private partnership established in 2007. The Group owns many art related initiatives, including the Middle East’s leading art and design fairs and festivals. Art Dubai is now part of the Dubai Art Season 2024 – as Dubai Culture and Arts Authority calls it – being held from 12 January – 7 March 2024 under the theme ‘Take a Walk on the Art Side.’

The current edition brings together over 100 exhibitors across four gallery sections: Contemporary, Modern, Bawwaba (meaning Gateway in Arabic, with highly curated solo presentations of artists from the Global South) and the third edition of Art Dubai Digital, a dedicated digital section with a new programme called the Digital Summit. The fair includes new artist commissions and performances – this year on themes of healing, hope and the power of art in challenging times – talks, workshops and educational programmes. 

During Art Dubai, other cultural institutions, like the Jameel Arts Centre, Alserkal Avenue or the Abu Dhabi based 421 Arts Campus also have exhibitions worth visiting.

Piaget at Art Dubai 

Inaugurating a new partnership with Art Dubai, Piaget returns as the exclusive high jewellery and watch partner of the fair. ‘Taking part in the 17th edition of Art Dubai in 2024, during Piaget’s grand celebration of its 150th anniversary, was an undeniable and natural choice for us,’ explained Benjamin Comar, Piaget CEO.

The Swiss Maison debuts a new exhibition ‘The House of Gold’ at Art Dubai 2024, spotlighting gold as the ultimate luxury and a symbol of perfection. Gold is not only important in the brand’s philosophy, but due to the exceptional craftsmanship of the artisans, Piaget is known to turn gold luxury jewellery pieces into masterworks of art.

The presentation showcases a series of high-end jewellery (like the Swinging Sautoir in emeralds, diamonds and malachite – see above) and watches, including patrimony pieces and co-creations, dedicated to the event. 

Two creative collaborations was unveiled at the fair, both unique Limelight Gala timepiece creations.

One collaboration is with the Saudi evening-wear designer, Razan Alazzouni. She already created two embroidered artworks showcasing the Piaget signature gold crafting technique for the Piaget Possession Palace collection. Now she takes inspiration from another version of the Limelight Gala, made of gold with a marquetry of ornamental stones.

The other special edition of Piaget’s Limelight Gala watch is also on view, designed by Shamsa Alabbar. She is one of the daughters of Emirati businessman and chairman of Emaar Properties, Mohamed Alabbar, and established her own namesake jewellery brand in 2013, as ‘an experimental line based on Arabic typography’.

The piece is a hypnotic reinterpretation of typography and Arabic graphic design conveyed through the sweeping curves of the iconic jewellery watch.

The visitors can also see the debut of the Piaget Polo 79 in the Middle East – discover more about the timepiece here.

Small ‘stations’ at the Piaget booth exhibits various artisan crafts of the Maison, giving the opportunity to converse with talented craftspeople. One could challenge him or herself with recreating Piaget’s iconic “Palace decor” pattern, learning more about mechanical calibers or sketching gemstones with ‘gouache’ paint (haute joaillerie gouache painting is considered an art form in their own right).

Photo credits: Piaget. Loupiosity.com
All registered trademarks are property of their respective owners.
All rights reserved.