During the 2026 Italian Grand Prix weekend, H. Moser & Cie. introduced the Streamliner Tourbillon Skeleton Ceramic Alpine Limited Edition and in the company of Pierre Gasly, Franco Colapinto and Steve Nielsen, Managing Director of the Alpine F1 Team and Giorgio Damiani, Vice President of the Damiani Group inaugurated its new Italian boutique operated by Rocca.
The 2026 Italian Grand Prix weekend carried more than a race result for H. Moser & Cie. Three seasons into its partnership with Alpine Motorsports, the Schaffhausen manufacture used the Monza stage to present the Streamliner Tourbillon Skeleton Ceramic Alpine Limited Edition, and a new address for H. Moser & Cie. lovers. The first Italian flagship store on Via Montenapoleone 10 in Milan opened in partnership with Rocca.
Streamliner Tourbillon Skeleton Ceramic Alpine Limited Edition
The new model is the third in the collaboration. The first was the Streamliner Cylindrical Tourbillon Skeleton Alpine in May 2024, built around mechanism visible from every angle. The second in May 2025, brought the Streamliner Alpine Drivers Edition with a flyback chronograph and the Mechanics Edition with a connected calibre (and later a pink version too). The third explores material, ceramic in particular.
After the Streamliner Tourbillon Concept Ceramic introduced at Watches of Wonders 2026, this is the second time H. Moser has worked with ceramic, which resists time in a way most materials do not. Its lightness is paired with high scratch-resistance and due to its hypoallergenic nature it is also skin-friendly. It does not oxidise, nor develops a patina, and it retains its appearance year after year. The 40 mm anthracite grey Streamliner case has alternating polished and satin-finished surfaces, inviting the light to play across its dynamic lines that carry nothing angular or discontinuous. The case extends into an integrated blue Alcantara strap, a material choice that draws its own line to motorsport interiors.
Inside, the fully skeletonised HMC 814 calibre reveals its architecture in complete openness. The bridges and main plate carry a blue finish drawn from the Alpine universe, as does the tourbillon bridge. At six o’clock, a one-minute flying double hairspring tourbillon appears to float. The open-worked barrel reinforces the impression of transparency. Globolight indices and inserts on the three-dimensional hour and minute hands combine a ceramic base with Super-LumiNova for legibility. The reference is 6814-2100, limited to 100 pieces, with a black DLC-treated titanium pin buckle.
The skeletonised aesthetic was not an arbitrary choice. The BWT Alpine Formula One Team members had sought it from the outset, and the open architecture speaks a language they recognize. As the pilots shared during the boutique opening event, this movements structure expose their engineering the way a race car does, and therefore these constructions resonate with them immediately. When H. Moser and Alpine entered the partnership, the manufacture was adamant that no logos would appear on the watch face. Both sides felt the brand identities were strong enough to come through from other characteristics, color, material selection, design hints. The Streamliner Tourbillon Skeleton Ceramic Alpine Limited Edition takes this principle forward. The case material and the blue bridges do the talking, and the dial does not need to say anything.
The partnership between H. Moser & Cie. and the Alpine F1 Team runs until the end of 2028, with plans for diverse events, debuts, and surprises across the remaining seasons.
Via Montenapoleone 10
The second milestone of the weekend sits in the heart of Milan’s luxury quarter, inside the Galleria at Via Montenapoleone 10. The boutique is H. Moser & Cie.’s first in Italy and its tenth worldwide, following openings in Shanghai, Beijing, Hong Kong, Menlo Park, Seoul, New Delhi, Singapore, Chengdu, and Chicago. The space is designed as an intimate setting rather than a retail floor, with raw concrete, clean lines, art-gallery-inspired vertical window displays, and subtle accents in the manufacture’s signature blue. The visual design codes match those of the Seoul boutique.
H. Moser & Cie. had been searching for a local partner in Italy, and the relationship with Rocca, established in Seoul, provided the trusted foundation. Local knowledge and network are decisive in this market, and the two houses had already proven they could work together. Bertrand Meylan, representing H. Moser & Cie. at the Milan opening alongside Giorgio Damiani, Vice President of the Damiani Group, noted that watch ownership per capita is among the highest in Italy, largely because a watch there is an important fashion accessory and a means of self-expression.
“Italy holds a truly unique place in the world of Haute Horlogerie. There is a genuine culture of beauty among Italian collectors, a curiosity and artistic sensitivity that resonate deeply with our own philosophy. This boutique is far more than simply a new retail destination: it is a symbol of our desire to build a lasting foundation in this vital market, hand in hand with a trusted partner like Rocca,” Edouard Meylan, CEO of H. Moser & Cie., framed the Italian move in broader terms.
Giorgio Damiani, placed the Milan address in the context of the partnership’s trajectory. “We are exceptionally proud to join forces with H. Moser and Cie. in unveiling its first boutique in Italy. This project signals an important new phase in the alliance between our two Maisons. After the successful launch of the Seoul boutique last year, this new location in the heart of Via Montenapoleone stands as a testament to the strength of a partnership built on shared values: excellence, quality and dedication to offering an impeccable client experience. We are fully confident that, as a global benchmark for luxury and craftsmanship, Milan offers the perfect showcase for a brand of such striking and unique character,” he said.
Since 1794
Rocca is not a new name in Italian luxury. The company traces its roots to 1794, making it older than most of the watch brands it carries. Its history is interwoven with the cultural and political life of Italy across two centuries.
Rocca inaugurated its historic shop in Turin’s Piazza Lagrange in 1872, . Over the decades, patrons included Giuseppe Verdi, Luigi Pirandello, and Gabriele D’Annunzio, and the House of Savoy named Rocca its official supplier. The attention to watches came early. By 1912, Rocca was already the dealer for Patek Philippe, Vacheron and Constantin, A. Lange and Sohne, IWC, and Zenith, introducing Italian clients to Swiss watchmaking. Now part of the Damiani Group, Rocca operates over 45 boutiques across Italy, Switzerland, and Albania, along with airport locations in Rome and Milan. It is Italy’s sole high-end jewellery and luxury watchmaking chain.
A partner with that pedigree and reach is the kind a manufacture looks for when entering a market where watches are part of the cultural fabric. The Milan boutique gives H. Moser & Cie. a foundation that matches the ambition of the Alpine collaboration, and the Rocca partnership gives it a local institution rather than a landlord.
How has the partnership between H. Moser & Cie. and Alpine F1 Team shaped up and what’s the pilots’ connection to Monza and Italy? Read more here.
Photo credits: Loupiosity.com.
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