The I.C.E. St. Moritz – The International Concours of Elegance is back in 2025, offering an even diverse program for vintage car collectors and visitors alike.
St. Moritz offers a vibrant array of events in early 2025, catering to various interests – for example the St. Moritz Gourmet Festival, the prestigious horse racing White Turf, winter concerts, art events like the Jean-Michel Basquiat solo exhibition at Hauser & Wirth or the travelling showcase for contemporary art, the NOMAD (20 – 23 February 2025) and the I.C.E. St. Moritz – The International Concours of Elegance.
The International Concours of Elegance St. Moritz is an annual event that celebrates classic and vintage cars in the unique setting of the frozen Lake St. Moritz in Switzerland. After last year’s cancellation because of the adverse weather, the show is back this February.
It was established in 2019 by automotive industry veteran Marco Makaus, inspired by a sporting event on the frozen lake, in January 1985. The I.C.E. has quickly become a special highlight in the automotive calendar, attracting collectors, enthusiasts, and the public to admire iconic vehicles against the stunning backdrop of the snow-covered Engadin region. The event, inseparable from the surrounding environment, has been held with respect for the Engadin’s natural heritage. Participating cars are carefully selected, and public access limited specifically to protect their immeasurable value.
The upcoming edition is scheduled for 21 and 22, February 2025. Participants and spectators can look forward to a display of exceptional automobiles, ranging from classic models to unique concept cars. The participating cars are in five categories this year: Barchettas on the Lake, Open Wheels, Concept Cars & One Offs, Icons on Wheels, and Racing Legends.
The organisers are collaborating with several esteemed partners – like UBS, Loro Piana or the Badrutt’s Palace Hotel – who share its commitment to excellence and innovation. Richard Mille, the pre-eminent watchmaking brand is serving as the official title sponsor since 2023. Both brands are synonymous with pushing boundaries, whether in sport, craftsmanship, or curating unforgettable experiences for discerning audiences.
See details about the upcoming ‘Icestyle’ event here.
Source: press release. Photo credits: I.C.E. St. Moritz – The International Concours of Elegance
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