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Zenith just announced its support of Susan G. Komen® with a special edition Chronomaster Original Pink, available only during Breast Cancer Awareness Month in October.

PRESS RELEASE – 15 September

October is Breast Cancer Awareness Month all around the world – an annual initiative with the symbol of a pink ribbon and the pink colour to raise awareness about the impact of breast cancer. The focus is on accelerated research, providing information, education and support.  

Last year Zenith backed the initiative with the Zenith DEFY Midnight Pink Ribbon edition. In 2022 the brand just announced its support of Susan G. Komen® with a special edition Chronomaster Original Pink with a portion of sales proceeds directly benefitting the organization.

Susan G. Komen® is the world’s leading nonprofit breast cancer organization, working to save lives and end breast cancer forever. It was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would do everything in her power to end the disease that claimed Susan’s life. Komen is committed to supporting those affected by breast cancer today, while tirelessly searching for tomorrow’s cures. Komen has an unmatched, comprehensive 360-degree approach to fighting this disease across all fronts and supporting millions of people in the U.S. and in countries worldwide.

The Chronomaster Original Pink, a special edition based on Zenith’s chronograph collection launched last year. It has a 38mm steel case, the latest generation of the El Primero automatic high-frequency chronograph calibre and a striking metallic pink dial, honouring the colour globally associated with breast cancer awareness. The watch will be available only during the annual international Breast Cancer Awareness Month campaign from October 1 to October 31, and exclusively from ZENITH’s physical and online boutiques around the world

On Zenith’s support for the foundation, CEO Julien Tornare shared: “Supporting the Susan G. Komen foundation, with its rapport and incredible impact, is a partnership of great significance for Zenith. The Chronomaster Original Pink will help fund impactful research and support for patients undergoing treatment, a cause we are proud and eager to be a part of over the coming years.”

Zenith Chronomaster Original Pink, photo: Zenith