PRESS RELEASE: 20 July, 2018
Jaeger-LeCoultre cultivates strong ties with the film industry and shows commitment to highlighting filmmaking culture. During the 75th International Film Festival of La Biennale di Venezia, the Grand Maison will celebrate the 13th anniversary of its partnership with event.
The Venice Biennale has been one of the most prestigious and important cultural institutions since its establishment in 1895. The history of La Biennale di Venezia goes back to the organisation of the first International Art Exhibition in 1895 and since then outstanding Music, Cinema, Theatre, Architecture and Dance exhibitions have followed, all organised by the institution.
The 75th Venice International Film Festival will take place at Venice Lido from August 29th to September 8th, with the aim to raise awareness and promote international cinema as art, entertainment and as an industry. The line-up of the event will be announced by the President of the Biennale Paolo Baratta and by the director of the Cinema department Alberto Barbera during a press conference on 25th July 11:00am (live streaming will be available on the official website).
The festival will include different sections, one of them being a non-competing section with works of established artists who have presented at the festival in the past years. Another is the Orizzonti, an international competition reserved for a maximum of 18 films which aims to represent the latest aesthetic and expressive trends in cinema through young talents and indie features. The Venice Classics features the world premiere screenings of the finest restorations of classic films carried out over the past year, while the Sconfini section allows for a selection of a maximum of 10 works of different genres, lenghts and targets. The Venice Virtual Reality will include a maximum of 30 world-premieres of VR Immersive Stories of any length.
Jaeger-LeCoultre pays tribute in 2018 to the art of filmmaking by conferring the Glory to the Filmmaker Award on someone “who has brought great innovation to contemporary cinema” (Alberto Barbera). As a loyal sponsor of the festival for thirteen years the brand will be actively involved in the highlights of the event, adorning the stars with its finest creations and presenting a personalized Reverso watch to the winners of the Best Film, the Best Actress and Best Actor of the year.
Source: press release.
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