Girard-Perregaux: changing strategy
We met Patrick Pruniaux CEO of Kering’s watch brands Girard-Perregaux and Ulysse Nardin in La Chaux-de-Fonds to hear about the new strategy of GP.
We met Patrick Pruniaux CEO of Kering’s watch brands Girard-Perregaux and Ulysse Nardin in La Chaux-de-Fonds to hear about the new strategy of GP.
So far from the Freak-tech designs as they can possibly be, Ulysse Nardin preserves century-old techniques. Enamelling is what they are particularly known for. We visited their specialist workshop, Donzé Cadrans.
Although the Freak models have come out regularly since 2001, Ulysse Nardin only officially launched the Freak Out collection this spring. We visited Ulysse Nardin in La Locle and La Chaux-de-Fonds to show you the first entrants of the collection as well as a look inside the manufacture.
Just after they received the best Calendar Watch Prize at GPHG2017 for the QP à Équation, I visited the Greubel Forsey manufacture in La Chaux-de-Fonds.
JEANRICHARD gave me a little sneak peek into their “philosophy of life”.
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